Creative Content to Reach Your Market
What is Branded Content?
Branded content fuses advertising and entertainment. With an ever-increasing online-centric consumer population, branded content has become one of the most effective tools for advertisers to reach their demographic. Millennials, who are noted for their consistent distaste of blatent advertising, can be reached through creative, engaging, provocative, or humorous content distributed via online and mobile platforms.
Kyle Thomas Creative specializes in the production of original branded content with an emphasis on energetic storytelling and cinematic visuals for mobile and online consumers. Kyle Thomas Creative also has extensive experience in social media marketing and can help your brand reach new levels of engagement through a simultaneous strategy of online promotion and branded content.
Kyle Thomas Creative has worked with national and international brands, such as Topshop/Topman, Brooklyn Industries, and many notable Chicago boutiques.
Who is consuming online and mobile content?
- 57 percent of Internet users watch online videos weekly.
- 66 percent of online video viewers regularly watch short-form content.
- Emerging technologies are showing promise when connecting with entertainment and video content; about 30 percent of online viewers watch content on a mobile phone, interconnected TV or wireless tablet.
- About 158 million U.S. Internet users will download or stream video at least monthly via any device in 2011. (1)
"Content marketing has hit an all time boom as it is now a necessity for businesses attempting to connect with a relevant audience. A consumer in 2013 is bombarded with Tweets, photos, emails, texts, phone calls, Snapchats and more every single day by hundreds of businesses trying to get their message across. By creating and marketing original content from a particular expertise, viewpoint and industry, a business can work to get their message ahead of the clutter and in front of the right people." (2)
What kinds of branded content will Kyle Thomas Creative produce?
With a focus on reaching your demographic, Kyle Thomas Creative works with you to exceed your marketing goals. Whether you're looking for short, informational videos or cinematic storytelling in a webseries format, your brand message will be the greatest priority. With a large network of talented producers, screenwriters, cast, and crew at each project's disposal, Kyle Thomas Creative brings you high quality, original branded content for mobile and online consumption.
Contact Kyle Thomas Creative today to discuss how you can benefit from branded content.
Read about Kyle Thomas Creative's experience in Social Media Marketing.